Problems cannot be solved by the same level of thinking that created them.

— Albert Einstein

We help you solve the problems that have you stuck.

Every organization has that challenge they can’t seem to solve, no matter how much effort they put into it. The problem isn’t the people trying to solve it. It’s the way they’ve been trying to solve it. That’s where Switch Innovation Lab can help. We combine design thinking, organizational development best practices and an outsider perspective to help your team think about challenges differently. And to build an action plan for both the current challenge and for future problem solving.

The Switch Innovation Process

  • We ground ourselves in what is known, believed and needed.
  • We identify the gaps in resources and understanding.
  • We create immersive experiences where light bulb moments and innovation happen.
  • We develop the action plan to create accountability, maintain momentum, and drive growth.
  • We support and nourish the people throughout the process to ensure success.

We believe that life and business are better with hope, movement, positivity, and light bulb moments. We have been fortunate to see this in action time and time again — that “a-ha!” moment* where inspiration strikes, the metaphorical light bulb turns on, and innovation begins. We live for these moments, because we know them to be the driving force towards energetic and positive growth.

This is why we exist. To facilitate light bulb moments and share in the joy of those collaborative revelations. Does joy seem like too strong a word when talking about business? It shouldn’t be. Innovation is joyful.

* not to be confused with this a-ha moment

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Proof Points

See how we helped a global software company carve out the time and space for innovation >

See how we helped a manufacturer build a more effective culture by aligning values and behaviors >

See how we helped this global software leader gain insights and take action >

See how we helped build a social enterprise to create positive, lasting change and save lives >

See how we helped this global software leader gain insights and take action >

See how we helped a worldwide leader in healthcare  build more effective and collaborative teams.

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About Us

In more than 40 combined years working with organizations, teams and individuals to enhance communications, develop leaders, design environments, build brands, and nurture culture, there’s always one moment that stands out to Joe Watson and Kathy Lentner, the founders of Switch Innovation Lab. That’s the moment when a person’s face lights up – the magical moment when they are struck by an insight and see what was previously unseen. 

Switch Innovation Lab and the Switch Innovation Process was created specifically to make these moments happen more often.

Rooted in all they have learned about the optimal environment, process and accountabilities through years of work in design and organizational development, Switch helps you, your team and your organization see differently, innovate, get inspired, get unstuck and move forward.