Our Story

Welcome to Switch

Switch Innovation Lab was born from over 40 years of collective experience working with organizations, teams and individuals to enhance communications, develop leaders, design environments, build brands, and nurture culture. Regardless of which conversation we were having, we were driven and inspired by the spark and light that moved across a person’s face at the point of insight — that magical moment when people were ignited by a question or comment and saw what was previously unseen. 

We recognized the power and specialness of these moments and we have spent our careers working to understand how to make these moments happen more often. Switch Innovation Lab and our Switch Innovation Process was intentionally created to take all that we have learned about the optimal environment, process and accountabilities and offer those to our clients. Our goal is to help you, your team and your organization see differently, innovate, get inspired, get unstuck and move forward. We are passionate about producing light bulb moments.

 

Tell Us Your Story…

Our Leadership

Joe Watson

Joe Watson

Partner

Joe was a successful agency owner for 20 years and divested the firm because he found he was more passionate about helping people think through problems and innovate than creating the tangible pieces of brand building. Today, Joe uses design thinking to create immersive experiences that help organizations innovate, solve problems, and get unstuck.

Joe is a fount of ideas and takes great pleasure in seeing all the ways that life’s dots connect. He is genuinely sad that he does not have enough lifetimes to pursue his myriad of interests. In his free time you can find him making music, co-hosting a podcast, building things, writing, playing sports, or trying to develop a semblance of expertise in whatever new pursuit has sparked his interest. His daughter heads off to college this year, a fact he remains in denial about.

Kathy Lentner

Kathy Lentner

Partner

Early in her career, Kathy applied her passion for people and psychology in consumer research and insights within the advertising space. She expanded on that with a Master’s in organizational development and creation of a proprietary assessment tool. Today, Kathy helps global and regional organizations develop their culture, employee and customer experience, and strategic direction.

Kathy is naturally inquisitive, and you will often hear her say “what about…” or “yes and …” in conversation. She feeds her voracious appetite for knowledge with a constant assortment of books. She also enjoys spending quality time with her three boys, learning all the cool things that come with being a new Jeep owner, and finding out just where the chickens ran off to this time.