About Switch

Building on Strengths, Centered on People

We believe the best innovations grow out of the strengths you already have. By putting people at the center of the process, we uncover what makes your organization unique and amplify it. Our role is to create a safe, collaborative space where everyone feels comfortable contributing. That’s how we help unlock your team’s creativity and build solutions that not only work, but are embraced by the people who will bring them to life.

Decades of Experience Focused on People and Ideas

For more than 30 years, we’ve been working at the intersection of people and innovation. Along the way, we’ve seen how powerful ideas are sparked, nurtured, and turned into real change across all kinds of industries. That experience has taught us one important lesson: innovation succeeds when you combine smart ideas with a genuine respect for the people who make them happen. Our methodology reflects that balance and consistently delivers results.

A Different Kind of Consulting Relationship

We know the reputation consultants often have. Distant, rigid, and offering the same “proven” playbook to everyone. That’s not us. Our approach is curious, personal, and rooted in listening. We take time to understand your culture, your challenges, and your aspirations. The result is a partnership that feels like a shared journey and leads to solutions that fit seamlessly into the way your organization already works.

Results You Can See and Feel

Innovation is rarely a straight path, but that doesn’t mean results should feel vague. From the start, we work with you to define clear measures of success and check in often to track progress. You’ll see the impact in the numbers, but just as importantly, you’ll feel it in the energy and momentum of your team. Our goal is always to leave your organization stronger, more innovative, and better prepared for what’s ahead.

Our Leadership

Joe Watson

Joe Watson

Founding Partner


Kathy Wilcox

Kathy Wilcox

Founding Partner

David Somoo

David Somoo

Director of Strategy and Growth, EMEA