Jif Claimstorming Prework Questions

We are looking forward to the Jif Claimstorming session on March 30th. In preparation for that session, we invite you to contribute your thoughts using the form below. To enhance the experience and the outcome, we encourage you to be thorough and thoughtful in your responses. Please submit your responses by 5pm on March 24th.

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If you were to start a peanut butter brand from scratch, what are the three most important things to know?(Required)

What is the next frontier for peanut butter? What are you working on?(Required)

What is the biggest misconception people have about peanut butter? What should people know instead?(Required)