The Innovation Ecosystem

An ecosystem is defined as “the interconnectedness of organisms with each other and their environment”. Our Switch Innovation Ecosystem looks at the powerful interconnection of insight, strategy, design, innovation, and system.


Alignment of organization, culture and processes.


Human centered analysis of all stakeholder groups to provide context and meaning making.


Generation of new ideas and getting unstuck


Creation of the framework and mapping of the action plan.


Execution of the action plan with accountability checkpoints and defined success benchmarks.

Innovation does not happen in silos, it is a result of collaborative efforts across all facets of an organization. In this video, Switch Innovation Lab partners Joe Watson and Kathy Lentner discuss the five elements of the innovation ecosystem — systems, insight, innovation, strategy, and execution — and how they are interconnected with each other.